Tuesday, September 18, 2012

Undecided voter neuroscience
“Despite your likely incredulity that they even exist, undecided voters may be smarter than you think. They’re not indifferent or unable to make clear comparisons between the candidates. They may be more willing than others to take their time. It is even possible that they have essentially already made a choice, but are unaware of the fact.”


Digging deeper into Electoral College probabilities
“As of Monday, the forecast gave Mr. Obama a 76.1 percent chance of winning the popular vote, but a 74.8 percent chance of winning the Electoral College. In other words, as of right now, Mr. Obama is more likely to lose the Electoral College while winning the popular vote than the other way around.”



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